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Privacy Policy

Last Updated: February, 5 2026

This Privacy Policy describes how Metal Allegiance p/k/a Metal Allegiance Enterprises, Inc. ("we," "us," or "our") collects, uses, and shares your personal information when you visit www.metalallegiance.com (the "Site").

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1. Information We Collect

We only collect information that you voluntarily provide to us, which may include:

  • Contact Information: Name and email address (e.g., if you sign up for our newsletter).

  • Order Information: Name, shipping address, and billing address if you purchase merchandise.

  • Technical Data: Basic cookies and analytics (like your IP address) provided by our website host to help us see how many fans visit the site.

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2. How We Use Your Information

We use this information to:

  • Send you updates about new music, tours, and merch.

  • Fulfill and ship any orders you place.

  • Improve our website experience.

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3. Sharing Your Information

We do not sell your data. We only share information with essential third parties to run our band operations, such as:

  • Email Services: (e.g., Bands in Town, etc...) to send any associated Metal Allegiance information.

  • Payment Processors: (e.g., Big Cartel or Stripe) to handle merch payments securely.

  • Shipping Services: To deliver your orders.

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4. Your Rights

You can "unsubscribe" from our emails at any time using the link at the bottom of our messages. You may also contact us to request that we delete any personal information we have about you.

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5. Cookies

We use basic cookies to understand site traffic. You can disable cookies in your browser settings if you prefer.

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6. Contact Us

If you have questions about this policy, please contact us here.

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7. European Union (GDPR) Rights

If you are a resident of the European Economic Area (EEA), you have specific data protection rights. Our legal basis for collecting and using your personal information depends on the context: usually for contractual necessity (shipping merch) or consent (joining the mailing list). Under GDPR, you have the right to:

  • Access, Update, or Delete your information.

  • Object to our processing of your data.

  • Data Portability: Request a copy of your data in a machine-readable format.

  • Withdraw Consent: At any time where we relied on your consent to process your information.

  • To exercise these rights, contact us here.

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8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights:

  • Right to Know: You can request a list of the categories of personal information we have collected and shared in the past 12 months.

  • Right to Delete: You can request that we delete your personal information.

  • Right to Opt-Out: We do not sell your personal information to third parties. If this changes, we will provide a "Do Not Sell My Info" link.

  • Non-Discrimination: We will not provide a different level of service or price if you exercise these rights.

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